McDonald’s Rubbish
McDonald’s is good at branding, very good. The Golden Arches are recognised around the world. But another result of being good at branding is that their rubbish is instantly recognisable too. You can tell there’s a McDonalds nearby not just from the big M that you will see illuminated from a distance, but sadly also, from the trail of litter proudly bearing the brand name.
Is this something that McDonald’s are concerned about, I wondered? So, I thought I’d Google them and find out.
On their website I came across this:
“Our standard restaurant training includes a strong litter management component, with McDonald’s staff conducting frequent clean-ups of our restaurant grounds and the public spaces surrounding our restaurant parking lots. We also encourage our customers to help us by participating in anti-littering programs, and we include anti-littering messages on many of our packages around the world. ”
There’s quite a lot of information about what McDonald’s are doing to ‘green up the Golden Arches’, but this particular issue is still clearly a big problem.
Their customers are not reading the ‘anti-littering messages’ on the packages before they dump them at the side of the footpath. So what more do you think McDonald’s could be doing to avoid litter? Should they employ people to do ‘frequent clean-ups’ beyond the confines of the car-park and their own grounds? Should they put the ‘anti-littering messages’ boldly on the door where customers can’t miss them?
Maybe there’s a high tech solution around the corner…. imagine that… the packaging might have a secret number which when scanned will link to the CCTV footage of the purchase and the persistent offenders will find themselves in their own show on McDonald’s TV shortly before they are delivered their fine for littering. Hmmmm… Food for thought.
Tags: Fast-food-packaging, Gizmo, Litter, McDonald's, Rubbish, Trash
February 18th, 2010 at 5:17 am
absolutely agree with all your comments , but the company has no policy with reguards to rubbish littering the hedgerows that are not close to their premises, in my case the nearest outlet is 4 miles away and i live in the country so is it a case of out of sight out of mind!
March 31st, 2010 at 8:34 am
My name is Piter Jankovich. oOnly want to tell, that your blog is really cool
And want to ask you: is this blog your hobby?
P.S. Sorry for my bad english
April 9th, 2010 at 6:52 pm
Stumbled upon your blog through digg.com and I’m glad I did
. Keep up the good work !
April 21st, 2010 at 5:24 pm
I read your blog frequently and I just thought I’d say keep up the amazing work!
April 21st, 2010 at 10:38 pm
I am new to blogging and actually loved your blog. I am going to bookmark your blog and keep checking you out. Thanks for sharing your site.
April 23rd, 2010 at 9:24 am
Your website is splendid I will have to read it all, thank you for the diversion from my homework!
May 3rd, 2010 at 8:58 am
great post as usual!
May 23rd, 2010 at 3:33 am
My cousin recommended this blog and she was totally right keep up the fantastic work!
July 10th, 2010 at 4:06 am
I have an idea. How about everybody picks up McDonald’s rubbish, puts it in an envelope and mails it back to the nearest shop with the minimum amount of postage so that the shop will have to pay the difference. If everyone did this, I’m sure McDonald’s would come up with a solution fast. As it stands now, its our rates and taxes which pick up their rubbish. So start mailing!
August 23rd, 2010 at 5:48 pm
Now there’s a plan!
August 23rd, 2010 at 11:30 pm
Thank you for your insightful comments. I hope to visit your website soon.
September 26th, 2010 at 1:17 am
I’m glad you said that..
Kelly
October 12th, 2010 at 4:10 pm
Hey blogger,search your blog from google,great blog,keep writting.promzzz
October 16th, 2010 at 10:20 pm
Nice post! Thanks!
October 18th, 2010 at 9:28 pm
Great topic, even better discussion, really.
November 2nd, 2010 at 7:54 pm
Great post, bookmarked your website with interest to see more information!